How to Farm for Leads in Your Area

Aug 21, 2017

Today I wanted to talk about how best to farm neighborhoods in your area for leads.

Looking to improve your real estate career? I’m here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you’d like to learn more about working with Clancy Real Estate, contact me at (518)861-7016 or Kevin@ClancyRealEstate.com.

I’m very excited to announce that my real estate team ranked 181 out of the top 1,000 real estate teams in the country, according to The Wall Street Journal. Even more exciting is that we ranked third in the entire state of New York. I couldn’t more proud of the work my team has accomplished this past year.

Today I wanted to talk about farming neighborhoods as the supply of homes is so low. We’ve been doing quite a bit of farming for leads with direct mail using Every Door Direct with the US Postal Service.

You want to pick a neighborhood that has an above-average turnover rate and is in a nearby area that’s easy for you to service. You want to make sure the neighborhood has a price point that’s reasonable, as well. It’s easy to find information online for neighborhoods that are likely to have a high turnover rate.

“YOU WANT TO PICK A NEIGHBORHOOD THAT HAS AN ABOVE-AVERAGE TURNOVER RATE.”

This past 4th of July, we handed out about 2,000 American flags in the neighborhoods we were farming. I had my two teenage daughters help by sticking the flags in the yard and leaving a door hanger on the front door. We didn’t knock on the door since we didn’t want to bother any residents over the holiday, but we’re likely going to see about four contracts from that. It’s still too early to tell, but the results so far look promising.

We try to get creative with our mailings with things like lottery tickets, seed packets, and handwritten thank you notes— and the results speak for themselves.

If you have any questions on what we do to farm for leads or are looking for other farming ideas, please give me a call. I’d be happy to help!

About Kevin Clancy

Kevin Clancy is the #1 Realtor in the Capital Region as voted by the Times Union Readers “best of” poll. He has been providing real estate brokerage and appraisal services to the Capital District for over 25 years. He is a New York State licensed real estate broker, Insurance broker, and general certified appraiser. Kevin is a HUD approved broker and started his career specializing in the sale of HUD homes. Kevin’s appraisal experience ranges from vacant land and single family homes to multi-tenant office buildings and retail centers.

Kevin Clancy
Clancy Real Estate
1 Fletcher Road
Albany, New York 12203
518-861-7016
Kevin@ClancyRealEstate.com
ClancyRealEstate.com

We received very good results better than we expected. He was just very well informed, knew the market very well. We had met with agents prior and they were off quite a bit on the evaluation and Kevin was spot on. We were very happy with him.

We received very good results better than we expected. He was just very well informed, knew the market very well. We had met with agents prior and they were off quite a bit on the evaluation and Kevin was spot on. We were very happy with him.

- Jason

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I got very good results. I was under the gun because I was trying to make a move to California. I put the house on the market at the beginning of June. I had about 16 people go through which is a very good showing. It only took maybe a month and a half, at the most two. I d...

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I got very good results. I was under the gun because I was trying to make a move to California. I put the house on the market at the beginning of June. I had about 16 people go through which is a very good showing. It only took maybe a month and a half, at the most two. I did get a sale. They always let me know when they were coming. They always gave me notice. I was very satisfied.

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- Alice

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Fantastic. Excellent all the way around, from the beginning to the end. The guy's incredible, a great agent. I recommend everyone I know to him. He's fantastic.

Fantastic. Excellent all the way around, from the beginning to the end. The guy's incredible, a great agent. I recommend everyone I know to him. He's fantastic.

- Matt

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Oh, they were fine. Everything was great. Kevin was very good to work with, easy and so was his assistant Kristen. She was very good. I would say that Kevin was very patient with waiting for my demands so to speak for what I wanted to get for my house. He didn't push me to ...

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Oh, they were fine. Everything was great. Kevin was very good to work with, easy and so was his assistant Kristen. She was very good. I would say that Kevin was very patient with waiting for my demands so to speak for what I wanted to get for my house. He didn't push me to do anything I didn't want to do.

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- Gary

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The results were excellent every time I use him which is about three times a year. He'll do whatever he needs to do to get the deal put together and closed.

The results were excellent every time I use him which is about three times a year. He'll do whatever he needs to do to get the deal put together and closed.

- Paul

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We had excellent results! We sold our home very quickly. Kevin came out to the house and discussed the sale with us and gave us some pointers on how to prepare our house for sale. I had someone come in and stage the house for us. Kevin was very efficient and very personable...

We had excellent results! We sold our home very quickly. Kevin came out to the house and discussed the sale with us and gave us some pointers on how to prepare our house for sale. I had someone come in and stage the house for us. Kevin was very efficient and very personable.

- Marcia

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I thought Kevin was very, very professional. I feel like he sold my house in a very reasonable time-frame. We got the price we wanted for the house, which I think is the most important in the time-frame in which we wanted to sell the home in as well. I feel like he set hims...

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I thought Kevin was very, very professional. I feel like he sold my house in a very reasonable time-frame. We got the price we wanted for the house, which I think is the most important in the time-frame in which we wanted to sell the home in as well. I feel like he set himself up for success with listing our home at the appropriate price and he advertised as much as he could right from the get go! I feel like he goes full-force to begin with, rather than doing a 'so-so' job at the beginning and then trying to figure out, 'how can I sell this house' - he just right from the get go put all he could into it. From the beginning he did the best he could for us. I'd actually say our agent through Kevin that we purchased a house through was absolutely amazing - he has gone above and beyond, he's still in contact with us. I'd highly recommend him when purchasing a home!

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- Jamie and Dan

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Kevin was a great guy to work with! Kevin was the first agent I ever used to sell a home. He broke down the whole process for me and my wife at the time. We had zero idea of what we were getting into. He answered all of our questions, had our house on the market and we had ...

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Kevin was a great guy to work with! Kevin was the first agent I ever used to sell a home. He broke down the whole process for me and my wife at the time. We had zero idea of what we were getting into. He answered all of our questions, had our house on the market and we had multiple offers within the first month. When Kevin listed our home, it wasn't an ideal situation for us or for him really. My wife and I were getting a divorce at the time. He had to deal with a little bit of backfire from both sides - he took it upon himself to take a mediator role and explain things to both sides (both sides of lawyers). He did an awesome job. Both of us ended up extremely happy with him!

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- Tyler

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518-861-7016

Kevin@ClancyRealEstate.com

ClancyRealEstate.com

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